Virgin Active gets Real (Foods)

Virgin Active has had an incredibly tough time during the pandemic. Even when the gyms were allowed to reopen, I wasn’t convinced that people would rush back for the experience of wearing a mask while exercising. Sadly, I was proven correct.

This is part of the wonderful approach taken to our health by global governments, who continue to focus entirely on managing Covid while creating an unfit, unhealthy population in the process. Virgin Active bore the brunt of these policies.

This is where being part of a listed group can be the difference between success and failure. Virgin Active is still going, even if Brait shareholders look like they just completed three spinning classes in a row while wearing two masks.

The Brait share price collapsed from over R12 per share in January 2020 to below R2.70 at various points over the next 18 months. It clawed its way back to R4.30 by Friday’s close.

This is how markets work. Whether or not you make money is often a matter of timing.

Going forward, there’s a change of guard at Virgin Active at a time when some countries (like South Africa) are reporting gym contract sales in line with 2019 levels. That will bring back good memories for the Virgin Active team, as record EBITDA of GBP142 million was achieved in 2019.

The CEO and co-founder of Virgin Active, Matthew Bucknall, is retiring after 25 years of service in June 2022. Virgin Active looked globally for a successor and eventually found one right here in South Africa, which I think is great.

Dean Kowarski has been appointed as the new CEO. He started the Real Foods Group in 2013 and acquired Kauai in 2015, a business he grew from 100 outlets to 204 outlets. 108 of those outlets are within the Virgin Active gyms, so it’s not difficult to see why he is a natural choice. Pun intended.

The Managing Director of Virgin Active South Africa has also been bumped up to Group CFO of Virgin Active Group.

They will have their work cut out for them. Virgin Active is raising R1.8 billion in equity capital from its existing shareholders and will need to achieve a solid return on investment. The cash will be used for liquidity purposes and growth capital. The raise is denominated in GBP (GBP88.4 million), so the eventual ZAR amount may be different.

When all is said and done, Brait’s shareholding will decrease from 79.8% to 67.3%. Virgin Group will hold 16.6%, DK Consortium (linked to Real Foods) will hold 7.9%, Titan Premier Investments (Christo Wiese) will hold 7.9% and management investors will hold 0.3%.

The investments in Virgin Active are based on Brait’s net asset valuation of the business as at 30 September 2021, adjusted for the movement in net debt up until 31 December 2021. The injection of capital is then taken into account in the valuation, creating what is known as a post-money valuation i.e. the value of the company after the cash has been put in.

The underlying EV/EBITDA multiple in this calculation is 9x, which still feels high to me, especially as the calculation is based on “maintainable EBITDA” which makes important assumptions about the post-pandemic state of the business. Having said that, the fact that highly skilled investors are happy to take equity at this level is supportive of what Brait has been telling its shareholders.

Titan Premium Investments (a Christo Wiese investment vehicle) will take the lion’s share of this capital raise, putting in GBP50 million in equity. Members of the DK Consortium will put in GBP18.2 million. The remaining GBP20.2 million will be put in by Brait and Virgin Group on an 80-20 split.

In addition, the DK Consortium has been granted two options. The first is to inject another GBP25 million at the existing valuation until 31 March 2023. The second is to acquire a further 0.61% in Virgin Active until 31 March 2025.

Brait, Virgin Group and Titan also have the option to subscribe for up to GBP25 million in aggregate until 31 March 2023.

The balance sheet will receive a further boost in the form of the capitalisation of the R950 million commitment to Virgin Active’s lenders that was entered into in 2021.

The net impact on Brait, other than a dilution in Virgin Active, is that pro forma net debt would increase from R2 billion at 31 December 2021 to R2.4 billion. The facility limit is R3 billion. Once the proceeds from the sale of Consol are received, the net debt would reduce to R2 billion.

In addition to the considerable changes to Virgin Active’s balance sheet and shareholder register, the company has agreed to acquire the Kauai and Nu assets from Real Foods for GBP28.6 million. This will be paid for using shares in Virgin Active and the deal is expected to close by September 2022. This is a logical alignment of interests with the new CEO.

The valuation for the food assets was based on a 9x EV/EBITDA multiple using 2-year forward EBITDA (a guess about what the profitability might be in two years from now). This is a similar approach to the valuation of the broader Virgin Active Group that has informed these transactions. This would lead to a further 4.5% stake being held by the DK Consortium.

In case it isn’t obvious yet, Brait and the other shareholders are throwing everything behind Dean Kowarski and the DK Consortium. He will be tasked with taking the group forward as CEO and will have a material stake in Virgin Active.

From an alignment perspective, that’s ideal. Brait shareholders have been through a horrible time and deserve a break. The share price is down nearly 7% this year.

Leave a reply

Please enter your comment!
Please enter your name here

Latest Articles

Boring business billions

The world’s richest people aren’t always building apps or chasing disruption. Here are three stories that reveal how unglamorous industries keep minting billionaires. From billboards to pig farming and car mats, there are many ways to make it big.

Ghost Bites (AB InBev | Jubilee Metals | HCI | Schroder European Real Estate)

With all the news from the first week of January 2026 included in one Ghost Bites, you'll find deal news at AB InBev, Jubilee Metals and HCI. There's also a valuation update at Schroder European Real Estate.

Why ETFs Play a Vital Role in Private Markets

Exchange Traded Funds (ETFs) have emerged as a transformative solution, for public markets and also as a strategic bridge to private market exposure. The border between traditional and alternative asset management is dissolving. Clients are driving the convergence, seeking integrated solutions that blend public and private exposures. Duma Mxenge of Satrix explains.

Ghost Bites (AfroCentric | Aspen | Novus – Mustek)

Aspen announced the disposal of Aspen APAC and the market loved it. AfroCentric is disposing of Activo and the market forgot to notice - for now, at least. And for Novus, a purchase of 3,000 shares has turned out to be very expensive in the Mustek deal.

UNLOCK THE STOCK: Southern Sun

In the 65th edition of Unlock the Stock, Southern Sun joined the platform to talk about the recent numbers and the strategic outlook for the business.

Ghost Bites (Mr Price | NEPI Rockcastle)

Mr Price isn't backing off on the NKD deal, despite the absolute hatred for the transaction from the market. NEPI's pre-close update shows the importance of looking at per-share growth.

Sponsored

Ghost Stories #89: 25 years of Satrix – how indexation changed investing in South Africa

In the year 2000, a lot happened. There was some questionable pop music. There was also the Dot-Com Crisis, followed by a period that saw incredible equity returns in South Africa until the Global Financial Crisis hit in 2007/2008. And during that important period in our local market, we also saw the emergence and initial growth of ETFs in South Africa, spearheaded by Satrix. To reflect on 25 years of ETFs in South Africa, René Basson joined me to share the important milestones and fascinating stories that defined this journey. Join us as we look back on how Satrix made it possible for everyone to own the market.

The Finance Ghost Plugged in with Capitec: Ep 6 (Noodles without borders – bringing miso to Mzansi)

Lu-ise Hattingh and Ruan Botha are a great example of the power and value of travel. After spending time in Japan, they fell in love with the culture and food. As all great entrepreneurs do, they also took the opportunity to learn about the Japanese approach to consumer brands. That curiosity eventually sparked a business idea they brought back home. Today, Lu-ise and Ruan are rolling out Market Kokoro franchise stores in South Africa.

Ghost Stories #88: Cell C – more than just an MVNO engine

Cell C has been on quite the adventure in its efforts to carve out a sustainable competitive position. Cell C has created a profitable business model that goes well beyond the MVNO operations that the market tends to focus on. In this podcast, CEO Jorge Mendes joined me to explain Cell C's business and how they plan to win across key verticals.

Ghost Stories #87: Lessons from 2025 – discipline over drama

As we look back on a fascinating year in the markets, Nico Katzke (Head of Portfolio Solutions at Satrix) delivered a fantastic mix of insights on this podcast that can be applied to your strategy in 2026 and beyond. From being careful not to learn the wrong lessons through to choosing simplicity over complexity, there's a lot of great stuff in here to get you ready for another year in the markets.